Sound in advertising
Diegetic sound: Diegetic sound normally is seen as on screen sound. Such as the voice of characters on screen ,sound made by objects on the screen or even music coming from something on screen in sight for the viewer.
Non diegetic: Non Diegetic is normally is seen as of screen sound .Sound that can either only be heard by the audience. Also can be something like a Narration or sound effects added for dramatic effect.
Major key :is normally assisted with being a positive
Adverts
Makeup advert
This is the Maybelline Commercial put out in 2009 witch uses mainly major piano keys but is not a popular song known by the public as some adverts have. Tempo being quite slow to be able to keep the non diegetic sound witch is a person commenting about the make up while models are on screen. Is up beat to make sure its neutral song appeal to all people .Although the target audience seems mainly aimed at females as they are the only gender shown in the advert .
Car advert
This is the advert for one of the new ford focus's (in 2011) this advert showed a lot of different models of the same car going round a seemingly empty city the music was (up beat ) high tempo with a similar to jazzy feel witch made the car seem more appealing to the generation that would buy this type family car .Using actual instrument as that's what their target audience would enjoy, this advert is quite positive music and it defiantly is incorporated into the visuals of the advert using young happy people. Using only non diegetic sound witch was the music behind the advert ,also the tempo being rather fast the hole advert .
Sofa advert
This is a advert for CSL sofas the advert it self came out at 2013 This is a advert based on sofas is intended for a older audience as the music in the advert is very old sounding although is up tempo and is Based for a mixed sex audience of men and women up beat.
Great work Ben, please remember to add the URL links under your images.
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